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Ayesha Naseer


With constant development in fashion industry it has become very important for the fashion players to evolve. Among the player, fashion-based SME’s play a major role in the industry as well as in the economy of the country. However with the present changing trends and consumer driving towards the SME’s, it has become essential for the them to adopt aspects such as supply chain transparency, sustainability and ethical principles. Therefore, research analyzes the perspectives of SME’s concerning the adoption of transparency in supply chain, the availability of ethical and sustainable principles.

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