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Clear Ambition

‘Clear Ambition’, focuses on recycled plastic fabric and explores the idea that this can be used in commercial womenswear design. It taps into the ever-growing climate crisis, highlighting the harmful effects of plastic pollution on our planet. 100% of the fabric used in her garments has been repurposed from ocean waste, into new techno-fabrics called Econyl and rPET. The collection was fuelled by her love for the ocean and attempts to represent the vulnerable species living within it. By concentrating on the fluid forms and contrasting textures of life under the sea, as well as combining modern day trends, this project aims to reach a wide market with its clear ambition.