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THE GRIND

My final year work is entitled ‘THE GRIND’ and is created under the brand name ‘PURE BARKIN’. The collection is derived from the trend “Reactivated Formal”, and draws ideas of reinventing formalwear through combining contrasting colour, bold prints, and loud slogans, whilst keeping classic menswear fabrics and processes. THE GRIND COLLECTION blurs the lines between dressing for work and dressing creatively.
 
The design process exploits photography and digital print techniques to create an illustrative, mixed-media collection of menswear prints with a strong and eccentric narrative. 
 
The collection consists of five shirt fabrics (cotton and silk), five sweatshirt fabrics (heavy jersey and fleece) five suiting fabrics (chenille), three coat samples (velvet and hand waxed cotton) and five protective facemasks (airflow jersey).