How Managing Emotional Culture Within an Organization Can Promote Positive Mental Health of Designers Working in the UAE

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion” – Dale Carnegie



In 2020, mental health has become a widely discussed topic as the wider population is finally opening up to its impact on various aspects of their lives. It is very important to understand the influence work culture has on an individual’s mental health and vice versa. This research tried to bridge the gap between emotional culture and mental health by looking at the impact emotional culture within creative industries in the UAE has on the mental health of those working in it, by making use of semi-structured interviews and online surveys. By comparing the industry practices with other industry practices, it was possible to identify potential problem areas and suggest possible solutions. This also helped shed light on whether creative industries faced any unique struggles in the UAE.